Every website expects a heavy traffic on a daily basis. And also getting the traffic is a bit easy if followed all the processes properly. This can be only possible if the long tail keywords are used while creating the content. In order to get the traffic, it is necessary to use long tail keywords for organic traffic.
Using long tail keywords is indeed a better way to connect with the audience, but let’s get started with what exactly are long tail keywords.
Long tail keywords Defined
A long–tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long–tail). Long–tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms.
So before showcasing any product on the digital platform, it is important to have a prior keyword research. Keywords are considered as the lifeline of organic search. And when a consumer is searching for a precise keyword he or she intends to buy that product. Be unique while selecting the long tail keywords while planning out the campaigns.
the whole process of digital marketing is based on proper usage of keywords. Long tail keyword phrases provide the continuity and consistency that is required to yield campaign success.
When a user searches long tail keywords, that is the first stage where the brand starts getting in touch with him or her.
For instance, you have a toy store. But your name will not appear in the front page of Google because there is high competition. So think of what uniqueness can you bring in your offerings. So if you have toys that are made from organic material and not harmful for kids, then your keyword can be like “organic safe toys for kids“.
Tools to Check and Find Long Tail Keywords
Here are some free and paid tools to find out long tail keywords for your business or niche.
- Long Tail Pro
- Google Keyword Planner
Playing with long tail keywords is nothing but kick-starting a better communication with the customers who are already there on the web shopping for the product that you offer.
But there are other factors as well that should be taken into consideration while setting up the long tail keywords.
Factors for Good Ranking on Search Engine Result Pages
Search Engine Optimization (SEO) comprises of numerous things and keywords are an important part of it. And the use of those keywords in every aspect of the content is vital. Therefore while drafting the content, place the keywords in the following elements:
- In the permalink
- H1 tag
- H2 tag
- Meta title tag
- Start of the article
- End of the article
- Add relevant images and use your target keyword as anchor text
Always remember that stuffing the article with too many keywords will degrade the quality of the content. You focus should be to increase the long tail keyword for organic traffic, establish higher Google rankings and quality of content.
Google considers many pointers while deciding the site rankings. And undoubtedly keyword density is one of those elements.
Backlinks and interlinks
Interlinking keeps the people on your website for a longer time. So if your blog has around six to nine interlinks of other relevant articles then the user will spend more time on the website.
So if you want to cater useful information to the visitors then make sure that linking to good articles within the pages will help.
Backlinks are commonly referred to as incoming links, inbound links, inlinks, or inward links. Conversely, links on your website or web page going to another website/page are called outgoing links, outbound links, outlinks, or outward links.
The quality and quantity of pages backlinking to your website are some of the criteria used by search engines like Google to determine your ranking on their search engine results pages (SERP). The higher you rank on a SERP, the better for your business as people tend to click on the first few search results Google, Bing or other search engines return for them.
Google webmaster tool
It is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps to identify issues with the site. It even let you know if it has been infected with malware.
Search Console will help to monitor website traffic, optimize your ranking, and make informed decisions. You can use the information in Search Console to influence technical decisions for the website. It offers marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and AdWords.
Check the indexing
There are many tools available online to check the Google Index stats of multiple websites simultaneously. The tool quickly and easily accesses stats on how many web pages (URLs) that Google can crawl or index on a particular website.These tools can help in getting the organic traffic.
Making use of long tail keywords in the marketing campaign is a win-win situation. But along with that, it is important to check the keyword density, readability of the content, linking the content and many more.
This is because finding the apt keyword is easy but incorporating it in the content with relevance and proceeding with the other process is important.
Be it an organic search or paid search, keywords do play an important role in increasing the click-through-rate. Understanding the target audience and then researching on the long-tail keywords will be a wise thing to do. Soo what are you waiting for? Get started today!
PS: It does bring heavy organic traffic